It’s known that theatres in Telangana, Andhra Pradesh, Tamil Nadu and possibly other South Indian states will be shut indefinitely from March 1 onwards. There won’t be any movie releases unless and until Digital Service Providers like UFO and Qube agree to share ad revenues with producers and exhibitors, and also reduce rents on virtual prints.
Some analysts feel that this ultimate strike is not going to do any good unless there is a healthy and genuine consensus among the producers and exhibitors themselves.
Once the shutdown begins, the DSPs are expected to come to the table for a compromise. Like in the Telecom sector, there is a problem of oligopoly in this sector. In the coming years, UFO and Qube are expected to amass a lion’s share of the market. It looks like the film industry at large is not going to have it easy.
Keeping all the uncertainty in view, Telugu producers are releasing their movies on Feb 9, 16 and 23 against all obstacles.