Audience to be blamed for nepotism in film industry

Audience to be blamed for nepotism in film industry

Nepotism in the Indian film industries is rampant.  Who are to be blamed for this reality?  

As per Bollywood actor Kay Kay Menon, the audience themselves are the culprit.  They watch movies and help purveyors of nepotism make big money, he suggests.  He also recognizes that the Indian psyche values lineage and that's why nepotism rocks everywhere.

The character artist has a fair point.  But it's also true that critics like him have worked with the practitioners and champions of nepotism.  What about that?