Kalyan Jewellers withdraws controversial ad

Kalyan Jewellers withdraws controversial ad

Kalyan Jewellers has said that it's withdrawing the ad featuring Amitabh Bachchan and his daughter, Shweta Bachchan.  The ad recently sparked a row because a bankers' union was offended by the so-called negative portrayal of the banking staff in it.

The Kerala-based company today said, "We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect. We understand that the advertisement has hurt sentiments of some people including members of our esteemed banking community. Any such hurtful interpretation being drawn is unintended."

It's silly that there was even a complaint against the ad.  If anything, it only validates the experience of many poor and middle-class people in our society.  If only bank staff looked within!