Better late than never. This is what everybody is saying ever since the Telugu Film Chamber of Commerce on Thursday took the welcome decision to set up a committee to look into complaints of sexual harassment/exploitation in the Telugu film industry.
Explicitly saying that the problem is enormous, TFCC's President has said that a Committee Against Sexual Harassment (CASH) will be put in place in the spirit of the famous Visakha Guidelines. The Guidelines apply to all units in the organized sector. However, the film industry had failed to institute it for many years.
Now that TFCC has taken the first step, it's up to Producers' Council, MAA, and Telugu Film Employees Federation to ensure that CASH will not be a toothless body. Sri Reddys don't deserve to be exploited!