The sham of 'Shambo Shankara' collections

The sham of 'Shambo Shankara' collections

Before the release of 'Shambo Shankara', Shakalaka Shankar claimed that his debut movie as a hero has the potential to earn Rs. 8 crores.  Looks like it will surely earn the figure - on paper.

On Day 1, the action-drama grossed Rs. 90 lakhs but the makers came out with a roaring poster that inflated the figure.  The poster said that it made Rs. 2.05 crores in gross from 585 theatres.

Either because of its trailer or the appeal of its genre or both, 'Shambo Shankara' collected a share of Rs. 50 lakhs on Day 1, which is Rs. 10 lakhs more than what 'Ee Nagaraniki Emaindi' had earned.  But the figures quoted by the makers are far from true.