Hotstar scores big on IPL viewership
Hotstar is broadcasting the IPL T20 tournament this year LIVE. The streaming platform on Monday revealed the viewership that it has got in the first three weeks of the tournament.
"We are glad to announce that 267 million log-ins have been registered so far since the first match in March. The RCB Vs Mumbai Indians match of March 28 reported about 12.7 million views," Hotstar said.
It seems Hotstar will far exceed its target viewership this time. It is pegged to earn Rs 400 Cr through advertisement revenue this IPL season.