The Media sector is reviving

The Media sector is reviving

As the financial system is recovering, so do the print media, TV channels and MSOs. India Ratings expects the sector to remain stable in the current financial year (2021-22). This is mainly due to the demand.

However, movie theatres and multiplexes are not showing any signs of improvement this financial year.   The advertising revenue of Broadcasters and print media has been increasing since November last year. And there are more indications that it will continue this year as well.