'NTR' makers set an example
It was startling for the makers of 'NTR' to release the First Look of Nandamuri Balakrishna (played NTR) on the eve of I-Day. Just a few minutes before the release of the FL, Rana Daggubati took to Twitter to say that something "legendary" was on the way. That's all. No other pre-release tweet or poster was generated to hype it up.
Compare this to how most Tollywoodians are behaving these days. Not only is there too much buzzing before the release of FL and the like, but also the final product is released in installments. In the case of Balayya's FL, the makers could have hyped it up by saying loudly that what was coming will startle the audience, they will be swept off the feet, etc.
Any other producer would have first released a part of the Balayya still before revealing the face on the final day. But nothing of this sort was done. No 'First Look in 3 hours' posters, etc. Just a silent, dignified unveiling.